How to Profit from Bet Builder Bets with Matched Betting

Bet Builder Bets have become increasingly popular over the last few years with mug punters and the bookmakers themselves.

Similar to ACCAs, mug punters like them because it gives them a chance to win big with small stakes and the bookmakers like them because they have a huge edge on these bet builder bets.

As bookmakers want to get more mug punters to use these bet builder bets, they often will offer free bets when you place a bet on them.

This article will look at how you can use matched betting to profit from these Bet Builder Free Bet Offers.

How to Profit from Bet Builder Bets with Matched Betting
How to Profit from Bet Builder Bets with Matched Betting

What is a Bet Builder Bet?

A Bet Builder Bet is a way to bet on multiple events occurring in a single match with one bet.

An Example of a bet builder bet would be to bet on the Home Team to win + A Player to Score + Over 2.5 Goals to be scored + A Player to be Booked.

Bookmakers use various different names for Bet Builder Bets such as Same Game Multi Bets, PickYourPunt, and Build a Bet.

How to use Matched Betting to Profit from Bet Builder Bets?

Bookmakers like Betfred, Coral, Betway and others often have offers where you will get a free bet when you place a Bet Builder Bet.

The Free Bets are usually €5 but on occasion, they may be higher.

Once you find one of these Bet Builder Free Bet Offers, you have a couple of options if you want to lock in a profit.

Bet Builder Bet Strategies

Option 1 – Find a Bet Builder Market that you can lay at an Exchange

The first option involves finding a bet builder market that you can lay at a betting exchange so that regardless of whether the bet builder bet wins or not you will end up with a profit as you know you will be able to convert around 70-80% of the free bet into withdrawable cash.

Below is a list of popular Bet Builder Bets where you have the option of laying your bet at a betting exchange.

Bet Builder BetBetting Exchange Market
Team to Win + Both Teams to Score (Yes/No)Match Odds and Both Teams to Score
Draw + Both Teams to Score (Yes/No)Match Odds and Both Teams to Score
Team to Win + Over/Under 2.5 GoalsMatch Odds and Over/Under 2.5 Goals
Draw + Over/Under 2.5 GoalsMatch Odds and Over/Under 2.5 Goals
Draw + Under 2.5 Goals + Both Teams to Score YesCorrect Score (1-1)

Which market you choose is up to you but if you want to look more like a mug punter then backing a team to win and for there to be over 2.5 goals in the match will make you look more like a mug punter as they like to bet on draws and they like to see plenty of goals.

The above options are just a small sample of the options you have to lay bet builder bets on a betting exchange but if you are a beginner it is probably best to keep it as simple as possible.

Once you get more comfortable placing these bets, you can try using different combinations.

Option 2 – Treat the Bet Builder as a plus EV Bet

Option 1 is probably the most popular amongst matched bettors as they can lock in a profit on every bet builder offer they complete.

However, you also have the option of treating these bets as a plus EV Bet.

This involves placing your bet builder bets and not laying them at the exchange with the hope that over time you will profit from completing these offers.

As you are getting a free bet every time you complete an offer, you are in effect getting higher odds than the true odds of the events occurring.

The best way to illustrate this is by looking at an example. Betfred is currently offering a €/£5 free bet when you place a losing €/£5 PickYourPunt Builder bet on the Championship match between Barnsley and West Brom that is to be played on the 12 December 2021.

At the time of writing this article, you could place a €/£5 PickYourPunt Builder bet on West Brom to win and both teams to score at odds of 5/2 (3.5).

If we win our PickYourPunt bet we will win €/£12.50 and if our bet loses we will get the €5 free bet.

OutcomeBetfredFree BetProfit/(Loss)
PickYourPunt Bet Wins+12.50+0.00+12.50
PickYourPunt Bet Loses-5.00+3.50*-1.50

*If you are awarded a free bet then you will need to convert the free bet into withdrawable cash.

If you are not sure how to do this then check out our Free Bets Strategy Guide.

As you can see from the payout table above we are effectively risking €/£1.50 to win €/£12.50 which gives us effective odds of 25/3 (9.333) for this offer.

If we compare this to the lay odds available for West Brom to win and both teams to score at the betting exchange of 4.7 then you can see why this can be a profitable strategy over the long term.

Option 3 – Hybrid Strategy

The final option is a hybrid of option 1 and option 2 where you do a partial lay at the betting exchange so that you lose any money if the Bet Builder Bet Loses.

We can use the same Betfred PickYourPunt Builder bet mentioned in option 2 to illustrate this.

OutcomeBetfredFree BetBetting ExchangeProfit/(Loss)
PickYourPunt Bet Wins+12.50+0.00-5.55+6.95
PickYourPunt Bet Loses-5.00+3.50*+1.50+0.00

As you can see in the table above, we can remove the risk of losing any money on this offer by laying €/£1.50 at the betting exchange at odds of 4.7 (not including commission).

However, by doing this we reduce the potential winning from €/£12.5 to €/£6.95.

Final Thoughts

Profits from Bet Builder Bets aren’t always spectacular but they still bring me a tidy profit every month so I definitely think they are worth the effort.

However, bear in mind that it is important to place other bets with the bookie as if you are only doing these bet builder bets then you are likely to be gubbed after a while.

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