How to Profit from Bookmaker Price Boosts

What Are Price Boosts?

A Price Boost is where a bookmaker has raised their odds on a certain sporting event so that they can attract new and existing punters to bet with them rather than another bookie.

Sometimes the odds are boosted high enough that we as matched bettors can lay the bet at a betting exchange so that we can lock in a profit on the price boost.

How to Profit From Bookmaker Price Boosts

The best way to illustrate how you can profit from bookmaker price boosts is by way of example.

At the time of writing this article, Sky Bet was offering a price boost on Brighton, Manchester City & Manchester Utd all to win at odds of 8.00 (or 7/1).

Sky Bet Soccer Saturday Price Boost

As this is an accumulator (ACCA) bet, we have a couple of options to lay our bet. We can choose to lay the ACCA at Smarkets or Matchbook.

Sometimes you can also lay ACCAs at Betfair but in this case, there was no market on Betfair to lay the Sky Bet Soccer Saturday Price Boost at the time of writing this article.

The next step is to check the lay odds at both Smarkets and Matchbook to see which is offering the best odds to lay.

As you can see from the screenshots below, you can lay the ACCA at Smarkets at odds of 6.0 and at Matchbook at odds of 5.9.

Smarkets Lay ACCA
Smarkets Lay ACCA Feature
Matchbook Enhanced Specials
Matchbook Enhanced Specials

Some matched betting beginners may choose Matchbook as the odds are lower but you have to factor in the commission you are paying at each betting exchange.

As a Profit Maximiser member, I am paying 0% at Smarkets while my commission rate at Matchbook is 5%.

Therefore I will make more money by laying my ACCA at Smarkets (up to 0.38 more) even though Smarkets has slightly higher odds than Matchbook (see calculations below).

Profit if we lay the ACCA at Smarkets:

Smarkets Lay ACCA

Profit if we lay the ACCA at Matchbook:

Matchbook Lay ACCA

Remember that a lower commission will not always be better as sometimes the difference in odds will outweigh any savings you get from having a lower commission rate so it is always best to check every time to ensure you are getting the best deal.

Once you are happy that you know which exchange will give you the highest profit, you can place your lay bet on the ACCA.

You can check out our separate guide on how to match bet ACCAs for more details on how to lay ACCAs at Smarkets and Matchbook.

How to find Bookmaker Price Boosts

In my experience, the best bookies for price boosts are Betway, Paddy Power, Sky Bet, and William Hill.

They will usually promote their price boosts on their homepages so it is pretty hard to miss them.

You can also find them on free matched betting sites like Matched Betting Blog and Profit Rush.

The main Matched Betting Sites also have dedicated threads in their forums where any bookmaker price boosts on offer are posted.

You can also set up alerts to receive a notification whenever a new price boost is posted to the thread.

Top Tips on Bookmaker Price Boosts

Consider Under Laying your Price Boosts – By underlaying your bets, you are giving yourself a chance of getting a much bigger win if your bet at the bookmaker wins.

If we look at the Sky Bet Price Boost used in the example above we could underlay the ACCA to give ourselves a chance of winning £20 if our bookmaker bet won.

Under Laying

As you can see from the screenshot above, we also have the option of overlaying our ACCA but I would not recommend this as the extra profit you get isn’t worth it.

In my opinion, the best time to underlay your bet is when the boosted odds are 5.0 or lower as it is more likely that the bookmaker bet will win.

For odds higher than 5.0, you may be better off just going for a standard lay.

Don’t go for every Price Boost Available – On the surface, price boosts sound great but there is a danger that you may find your account being gubbed if you use them too often.

My advice would be to avoid going for every possible price boost given by a bookmaker and to instead wait for the more juicy price boosts.

Use Price Boosts to generate Mug Bets at other Bookmakers – This is probably something that not many matched bettors do but you can use a price boost offered by one bookmaker to dutch a match and generate mug bets at two other bookmakers.

As the odds are boosted on one of the selections, you can usually lock in a profit regardless of the result.

Final Thoughts

As you can see, bookmaker price boosts can be a great way to top up your monthly matched betting profits.

My only word of warning is to not abuse them as if you only ever bet on boosted odds, the bookmaker will soon gub your account so it is best to include some mug bets to make your account seem more like an average punter.